We kicked off the Born-Digital Leaders Platform in March 2020, just when the first signs of the pandemic became apparent and several organizations started taking measures to restrict physical contact. We had planned for a physical kick-off event with an inspiring speaker, which we remodeled into a digital meeting in which the speakers live-streamed from a studio. 

We sent participants a personalized box containing all the equipment necessary to enjoy the event in a fully prepared way. This box included a Google Chromebook to attend the meeting digitally with the request to subsequently hand it over to someone - a neighbor, their child’s classmate - who might need it to stay connected during the lockdown. The first event proved to be a meaningful start to building a strong community of born-digital founders and leaders for the years to come. 

In 2021, we further streamlined this program into a successful digital formula, creating awareness and opening doors at new greenfield accounts. During the year, the program engaged stakeholders across multiple industries: from ecommerce to financial services, we created an empowering platform for born-digital leaders to connect easily across sectors on topics such as growth, data analytics, funding and infrastructure. 

Throughout our collaboration, we helped Google Cloud build new relationships with born-digital entrepreneurs and leaders. This customer segment is usually hesitant to work with large tech companies and prefers to develop their own solutions. By cultivating a common purpose of changing the world for the better and offering a space to exchange ideas and learn from each other, we were able to build trust, personal relationships and unlock new business opportunities. 

By now, we have supported Google Cloud across multiple projects and regions, generating valuable synergies between sales teams and marketing stakeholders. Over the years, the partnership has expanded across other areas, such as strategic planning and Account-Based Marketing.