Our mission

ftrprf was founded in 2018 in Amsterdam and in 2022 in New York. We help organizations change. We develop futureproof strategies with a new perspective and sustainable impact. Most of our projects start with the question from managers: "Our world is changing rapidly. This has major consequences for our organization. How do we increase our future impact?"

We are not a strategy consultancy, marketing consultant, advertising agency, or IT company. We are change agents with knowledge about strategy, marketing, creativity, and technology. Five things make us different: we use our left and right brains, create options to make choices, work as one team, persevere until the result is realized, and see it as our mission to make the world futureproof.