Our mission
ftrprf was founded in 2018 in Amsterdam and in 2022 in New York. We help organizations change. We develop futureproof strategies with a new perspective and sustainable impact. Most of our projects start with the question from managers: "Our world is changing rapidly. This has major consequences for our organization. How do we increase our future impact?"
We are not a strategy consultancy, marketing consultant, advertising agency, or IT company. We are change agents with knowledge about strategy, marketing, creativity, and technology. Five things make us different: we use our left and right brains, create options to make choices, work as one team, persevere until the result is realized, and see it as our mission to make the world futureproof.
The Outside World
The Outside World™ is an integrated part of the futureplan process. It helps organizations bring the outside world in. The Method is a systematic approach to answering a question about an organization’s relation with the outside world, and provides objective societal insights to relevant questions.
Insights lead to a deeper understanding how societal developments potentially affect an organization. By doing so, organizations can act more effectively to societal developments, mitigate reputational risks, seize opportunities earlier, and increase their impact.
Our lab has unlimited real time access to 300,000 news sources from 200 countries, 1.2 trillion social conversations, 268 societal databases, and we use sophisticated AI to obtain relevant insights.