We help organizations with big ambitions to create perspective, impact, and influence
These are some of the questions we help organizations answer
The Change book
We are fascinated by change. Movements that ensure that, if you react to them properly, you are futureproof. We created The Change Book to create an outline of some of the biggest changes affecting us today, ranging from aging, cybersecurity, democratic backsliding, food production, gender rights, knowledge development, polarization and many more.
View MoreOur Impact Philosophy
This unique special dives deep into the concept of impact, exploring its evolution from a vague buzzword to a measurable force shaping societal progress. From groundbreaking innovations in sustainability and the ethical challenges of AI to the transformative power of design and corporate responsibility, these articles examine how impact drives meaningful change.
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As changemakers, we believe that what happens in the outside world is the most powerful force shaping organizational strategy – and also the most underestimated. To do well, organizations need to understand what’s happening in the outside world. To do significantly better, they need to be aware of what it means for their future, their relations, their strategy, and their impact.
That’s where The Outside World comes in: ftrprf’s research center, serving as a bridge between society and tailored strategy. We analyse societal dynamics, global trends, and shifting public expectations with a multidisciplinary team of international analysts, excellent tooling, sophisticated AI, and a systems approach.
We share our knowledge openly. We shape ftrprf’s understanding of developments in the outside world, enabling us to translate this knowledge into impactful strategies. We communicate our findings through articles, journals and books, always offering hopeful and different perspectives. And we bring ambitious people together through interviews, roundtables and other moments of genuine exchange. The Outside World defines societal impact: if you read the signs right, you can change the future.
Want to get in contact or learn more, feel free to contact us at theoutsideworld@ftrprf.com.
The Pulse of Europe
In the Netherlands alone, 1.4 million people report fractured relationships with family or friends over societal disagreements. Across Europe, citizens grapple with the climate crisis, divisive migration debates, threats to democracy, and the promises and uncertainties of AI and sustainability initiatives. At The Outside World, a ftrprf initiative, we’re dedicated to decoding these trends and empowering organizations to adapt, create impact, and thrive in this rapidly evolving landscape. Our latest white paper explores the key societal undercurrent of 2024—from rising mental health awareness to evolving economic and environmental priorities—and offers some insights into what might define 2025.
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