We help organizations with big ambitions to create perspective, impact, and influence

We are fascinated by change. Movements that ensure that, if you react to them properly, you are futureproof. We created The Change Book to create an outline of some of the biggest changes affecting us today, ranging from aging, cybersecurity, democratic backsliding, food production, gender rights, knowledge development, polarization and many more.

This unique special dives deep into the concept of impact, exploring its evolution from a vague buzzword to a measurable force shaping societal progress. From groundbreaking innovations in sustainability and the ethical challenges of AI to the transformative power of design and corporate responsibility, these articles examine how impact drives meaningful change.

In the Netherlands alone, 1.4 million people report fractured relationships with family or friends over societal disagreements. Across Europe, citizens grapple with the climate crisis, divisive migration debates, threats to democracy, and the promises and uncertainties of AI and sustainability initiatives. At The Outside World, a ftrprf initiative, we’re dedicated to decoding these trends and empowering organizations to adapt, create impact, and thrive in this rapidly evolving landscape. Our latest white paper explores the key societal undercurrent of 2024—from rising mental health awareness to evolving economic and environmental priorities—and offers some insights into what might define 2025.

How far does responsibility reach? To what extent should your organization consider the opinion of ‘society’? You can safely assume that society will increasingly hold you responsible. For example, more and more people believe that companies are a significant cause of climate change and should play a much greater role in solving it. When planning for 2025, think carefully about the undercurrent in our society and what it can mean for your organization. We selected five topics, from human rights to corporate governance, and analyzed ten thousand articles and messages from the first half of this year. Explore the monitor.