In the Netherlands alone, 1.4 million people report fractured relationships with family or friends over societal disagreements. Across Europe, citizens grapple with the climate crisis, divisive migration debates, threats to democracy, and the promises and uncertainties of AI and sustainability initiatives.

At The Outside World, a ftrprf initiative, we’re dedicated to decoding these trends and empowering organizations to adapt, create impact, and thrive in this rapidly evolving landscape.

Our latest white paper explores the key societal undercurrent of 2024—from rising mental health awareness to evolving economic and environmental priorities—and offers some insights into what might define 2025. Read the full whitepaper here.