There are two questions we often get. The first one is ‘what exactly is it you do?’ Our job is to help businesses change. We realize perspective, impact, and influence. We help organizations to increase their relevance in a rapidly changing society. This often leads to a plan with quantified objectives, milestones, KPIs, quarterly schedules, and so on. Remarkably, we often end up in the world of sustainability, SDGs, diversity, and technology for the better: the big questions of both the next generation and our clients.
The second question we are regularly asked is ‘what makes you different from all those other consultancies?’ The answer to that question: we always use all three halves of our brains: the analytical half, the technological half, and the creative half. Our organization consists of analysts, developers, and designers, as diverse as possible in terms of culture, nationality, background, preferences. As a result, we develop dreams in the shape of a plan. These dreams are often exciting, because they all have one goal in common: to make the tomorrow's world a little better than today's. And reaching that goal, in addition to factual analysis and smart technology, requires the creation of new, exciting perspectives.
“Martin Luther King didn't get up 50 years ago and say: I have a budget and a plan.” This quote by Adam Clayton is one of our all-time favorites. The text is an integral part of every quotation we make for the development of business plans and strategies. We think that a winning strategy does not start with a plan or a budget, but with a dream. An ideal that you want to materialize, a perspective that keeps you awake, an idea that is more than worthwhile. If you translate that dream, that idea, that perspective into a plan and a budget, the chance of results is infinitely greater.
Are you planning on making a plan? Then add a touch of the right hemisphere and ask artists, writers, and dissenters for input and to make it nice (in every way). This will definitely improve your plan, simply because two brain hemispheres get you further than one. And you might end up improving the world...