Making the change visible
In 2023 PGGM started to shape the change needed to become the best 3D investor for PFZW by 2030. A complex and exciting journey is unfolding for the Investment Management chain. We developed new ways and perspectives to inform, involve and inspire colleagues to become part of this journey. One of these tools is The Change Lab: a physical space at the PGGM office where we visualize the road to 3D and where colleagues can come together to learn, collaborate and feel part of our transformation. By releasing the joint vision to become the best 3D investor in 2030 for PFZW, PGGM has embarked on an ambitious journey. This shift from 2D to 3D entails a highly complex transformation that will ask the very most of every single person involved. The Change Lab unfolds the many layers and perspectives in this journey, and underlines the importance of working together while also inviting the visitor to think of their personal journey and contribution.
Interactive and evolving
Our work includes the conceptual development and execution of the Lab, from the infrastructure to the content development. The Lab is informative, inspiring, and above all, interactive. We combine research, storytelling, technology, design and strategy to bring the Lab to life. It is continuously growing and evolving with PGGM.