To be prepared for the future and to be able to make a relevant contribution to society, ABU asked us to carry out a large-scale study in 2021 about work in 2030. 

Nobody can predict the future. Therefore, we explored four possible scenarios, based on a thorough trend analysis of all certain and uncertain changes, to inspire the board and members of ABU to think about possible future scenarios. Using the DESTEP methodology, we 

• analyzed more than a thousand editorial and scientific sources, 
• interviewed people with different opinions, 
• held a series of roundtables with employers, scientists, experts, and the future generation, and 
• developed four possible outcomes for work in 2030. 

These scenarios were the starting point of a broad internal discussion about the purpose, goal, and direction of the industry.

The physical outcome of the project was a highly inspiring book that consists of two parts: an analysis of the twenty biggest changes of work in 2030, and four possible scenarios. Some external publications are to be found here, here and here (new definition of the core strategy & ambition of the industry).  

We used the process of the study itself as part of the ABU’s internal change process, by leveraging insights from interviews, round tables, whitepapers, weekly meetings with a task force, and monthly meetings with the board. 

The study 'working in 2030' was the basis for a new long-term strategy and led to a different direction. The ABU selected three anchors from the study, with which it establishes the organization and its members in society in the coming years. The new social compass based on the study is aiming for sustainable participation, the well-being of temporary workers, and contribution to a future-proof economy. There’s even more to it! When you look at the ‘about us’ page of the ABU, you will clearly see the effect of the ftrprf study.