explore: change

Big changes are waiting on your doorstep. Things will change. Imagine the effect of aging, blue zones, cybersecurity, democratic backsliding, emerging powers, food production, gender rights, health digitization, inclusivity, job changes, knowledge development, metaverse, new warfare, online retail, polarization, quality of city life, robots, societal well-being, trade policies, urbanization, voluntary migration, web 3.0, xenophobia, the youth of Sub-Sahara and Africa, zero waste, to name a few. 


All these changes are going to influence you big time.

The reason for founding ftrprf in 2018 was simple: we don't need more marketing, strategy, innovation, or even design; we need change. If we mix these four elements with perseverance, influence, and collaboration, we can realize change for society, our clients, and ourselves. Together, we can change the world. Call us naive, optimistic, or opportunistic, or see us as the crew of a yellow submarine ("all together now"): we fight for the world of our children and grandchildren. With all our heart and soul, all energy and knowledge we have. The more we transform for the better, the better the future will be. Together we can change the future. Shall we?