Evelien is convinced that communication does not have to be so complicated. Although the world is changing rapidly, the basic principle stands like a rock: effective communication is relevant. Always relevant. Adding value at the right moment, with the right story, towards the right target group. She is convinced that technology works for you and not the other way around. That the application of data wins over gut feeling. That N=1 is not a winning strategy (anymore), that plans are there to be adjusted and that you only go home when the work is done.
In recent years she has been responsible for brand development projects in the theater world, developed implementation and communication strategies as a consultant for complex IT assignments at multinational companies, she has written inspiring visions on cultural entrepreneurship, cut her teeth on identity assignments for smart tech start-ups and brought more data driven marketing to the world of art and culture.
At ftrprf Evelien is involved in projects where strategy, society, communication and data come together. And where she can be herself: lover of art, excessively interested in gadgets, fond of cooking and her work. Strategist, rational perfectionist, cross-thinker and unconditionally fond of people.