We often get two questions. The first is “what are you actually doing?” Our job is to help change. We realize perspective, impact, and influence. We help organizations to increase their relevance in a rapidly changing society. This often leads to a plan with quantified objectives, milestones, KPIs, quarterly schedules, and so on. Remarkably, we often end up in the world of sustainability, SDGs, diversity, and technology for the better: the big questions of the next generation and our clients.

The second question is, “what makes you different from all those other consultancies?” The answer to that question is that we always use all three halves of our brain: the analytical half, the technological half, and the creative half. Our organization consists of analysts, developers, and designers. And then also as diverse as possible in terms of culture, nationality, background, preferences. As a result, we develop dreams in the form of a plan. Often exciting dreams, because all those plans have one thing in common: make the world tomorrow a bit better than today. And that, in addition to factual analysis and smart technology, requires the creation of new, exciting perspectives.

"Martin Luther King didn't get up 50 years ago and say: I have a budget and a plan". This quote from Adam Clayton is one of our all-time favorites. The text is an integral part of every quotation we make for the development of business plans and strategies. A winning strategy does not start with a plan or a budget but with a dream. An ideal that you want to realize, a perspective that keeps you awake, an idea that is more than worthwhile. If you translate that dream, that idea, that perspective into a plan and a budget, the chance of results is infinitely greater.

Are you planning on making a plan? Then add a touch of the right hemisphere and ask artists, writers, and dissenters for input and to make it nice (in every way). That will definitely improve your plan, simply because two brain hemispheres get further than one. And you might end up improving the world...