"We cause serious climate change," Shell acknowledged in 1986. In 2017, Shell was the first oil company with an ambitious CO2 goal. We know from many conversations with Shell people and ex-Shellers that the time between one moment and the other is filled with enormous internal discussions about the conflict between the short-term and long-term interest. The difference between important and urgent (what a nice matrix Covey made about that).
There is a lot to say on this topic (just take a look at a few sources below, which provide enough material for discussion for the next 33 years). One of the ways to make "important" urgent is to make it part of the daily urgency. By putting it on the agenda every day. Giving the attention it deserves. We help organizations with our futurelab: a knowledge center run by brilliant analysts, smart strategists and artificial intelligence. We wrote a page about it today in the FD.
A few sources:
What Shell has known about climate change since 1986
Shell 1st oil company with an ambitious CO2 target for 2050
ASML CEO Peter Wennink: We started telling the long-term story 10 years ago.
“What does your heart say?” Jeff Bezos: the reasoning is simple: Four of the worst words you can say are, “If I had only …”
We are staring blindly in the short term
50 Examples of famous companies that failed to innovate
What is the purpose of a business? The obvious answer is to make money for shareholders.
The state of the debate on purpose in business
How do shareholders of Facebook react to the scandals?https://decorrespondent.nl/9418/hoe-reageren-aandeelhouders-van-facebook-op-alle-schandalen/3762900748926-556e1e25