What do we do?

Thinking outside the box, but different: thinking outside your bubble. Doing so is a very good idea if you want to find out if your strategic plan or empowerment note can be understood by the people who don't speak your lingo. Do you want what you say or write to be understood by as many people as possible? Do you aim at not excluding anyone? Go to the supermarket and look around. Literally around. A full circle, without bias. That makes 360 degrees. 

You can read more about bubbles in the article that goes with the ad we will publish in FD tomorrow. 


Our world is changing at breakneck speed. We live longer, technology influences our lives, robots take over work, sustainable thinking breaks through, we interact differently: these are examples of changes that have a major impact on the way we live, work and interact.

This has significant consequences for the way organizations work. It impacts product development, market position, culture, structure, and purpose.

How do you assure that your organization is futureproof? We guide companies and NGOs to find their own relevance, to think about the difference they can make. We create perspectives on strategy, value, marketing, and organization. The methodology we use offers insights by creating choices and scenarios in several clearly defined phases. With one goal: enlarging the relevance of your organization.