Most changes come from outside


A few years ago it was one of the big certainties: the energy industry would persistently be dominated by a limited number of gigantic energy companies. We now know that the world of energy will look radically different in a few years. This renewal will take place mostly from the outside, for instance by enterprises like Tesla.

Airbnb is dramatically changing the traveling world, with a radically different business model. Wim Leereveld thought the worldwide access to medicine needed improvement. By launching the Access to Medicine Foundation, he changed the policy of some of the biggest pharmaceutical companies in the world. Another example is World Benchmarking Alliance. Also: Uber is breaking world records:

Renewal is mostly instigated by new initiatives, or by established organizations that are not interested in traditional, common revenue models in their sector. For ‘existing organizations’ this leads to the question how they can still be innovative. With the perspective that they can choose to be in a different sector. What would happen if Aviva goes into big data? Or Google into insurance? What if we, the readers of this web page, decide to start a bank together? If you’re looking for change, you will most likely find it outside. Speaking of perspective…